Category: GTI

Case Study: How to Identify a Market Niche

In 1998, I was introduced to the R&D Vice President of a large, American car manufacturer. During the meeting I explained that GTI has a predictive capability – it can help to uncover future needs and a market niche. The VP responded: “Show us. We are working on car airbags. We have an airbag for […]

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Why Even Market Leaders Fail Eventually

In 2000, I stated that within 10 years Dell would lose the just captured world’s PC leader title. Asked to justify, I explained: “There is a factor that severely undermines any organization’s competitiveness. Dell’s unawareness of this issue and its destructive impact makes the company’s fall a matter of time.” In 6 years, Dell lost […]

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Science of innovation – is it real?

It is fascinating to me that the business world marvels at creative approach to innovation: using a method of trial and error, a culture that encourages to accept failures. I know that the real reason behind it is to stimulate people to think and generate ideas, but at the same time these people say that […]

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Case study: How to know what customer will want

Last year our partner from Poland received a request from their client, one of the major utility companies in Poland. This company serves millions of households and companies with energy and accompanying products. They needed help in launching a new website and planned to conduct a traditional market research in order to analyze what customers […]

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Reliable innovation methodology - is it possible?

Reliable innovation methodology – is it possible?

To encourage the creativity, many attempts were made and many tools were created such as brainstorming. Steve Jobs recommended the use of psychoactive substances. However, the current state of knowledge about the human brain and psyche does not foresee the creation of methods that give good and reproducible results on demand. Therefore, observation and control […]

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Revealing big words: Innovation

The word “innovation” has recently become very popular and seems to be one of the most overused business terms: there are technological innovations, policies supporting innovation and even innovative television productions. There are many definitions of the term “innovation”, but they all refer only to the creativity and ingenuity of individuals. Nothing more confusing. The word “innovation” was used for […]

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