Month: July 2017

Case Study: How to Identify a Market Niche

In 1998, I was introduced to the R&D Vice President of a large, American car manufacturer. During the meeting I explained that GTI has a predictive capability – it can help to uncover future needs and a market niche. The VP responded: “Show us. We are working on car airbags. We have an airbag for […]

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