Hyperloop pod

How to implement Hyperloop technology in Europe? Part 1

Hyperloop is an emergent transportation technology, whose implementation will significantly reduce travel duration and expenditure. Within the European Union, this technology is expected to achieve travel times between any two cities in under three hours and at a price below €100. In Europe a number of teams are currently working hard on the technical aspects of […]

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Case Study: How to Identify a Market Niche

In 1998, I was introduced to the R&D Vice President of a large, American car manufacturer. During the meeting I explained that GTI has a predictive capability – it can help to uncover future needs and a market niche. The VP responded: “Show us. We are working on car airbags. We have an airbag for […]

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Why Even Market Leaders Fail Eventually

In 2000, I stated that within 10 years Dell would lose the just captured world’s PC leader title. Asked to justify, I explained: “There is a factor that severely undermines any organization’s competitiveness. Dell’s unawareness of this issue and its destructive impact makes the company’s fall a matter of time.” In 6 years, Dell lost […]

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Romans did not create the Empire by attending meetings

Have you ever wondered, how much time at work you spend in different kind of meetings? Team meetings, project meetings, ad-hoc meetings … Sometimes, after all day of back-to-back meetings, you still have to do some real work after hours. Then you start the next day by summarizing and thinking over the previous one.  You […]

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Science of innovation – is it real?

It is fascinating to me that the business world marvels at creative approach to innovation: using a method of trial and error, a culture that encourages to accept failures. I know that the real reason behind it is to stimulate people to think and generate ideas, but at the same time these people say that […]

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Case study: How to know what customer will want

Last year our partner from Poland received a request from their client, one of the major utility companies in Poland. This company serves millions of households and companies with energy and accompanying products. They needed help in launching a new website and planned to conduct a traditional market research in order to analyze what customers […]

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Reliable innovation methodology - is it possible?

Reliable innovation methodology – is it possible?

To encourage the creativity, many attempts were made and many tools were created such as brainstorming. Steve Jobs recommended the use of psychoactive substances. However, the current state of knowledge about the human brain and psyche does not foresee the creation of methods that give good and reproducible results on demand. Therefore, observation and control […]

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